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The Ultimate Guide to Mobile Application Development for Businesses

Today is the age of technology where every field has been positively impacted by the latest and innovative digital-based technological advancements. Businesses too have been impacted by these advancements, leading to widened business reach, streamlining of operations, the ease of finding customers and fast and convenient selling of their products.
Mobile-based apps are one such technological advancement that is enabling businesses to achieve their various intended business goals and benefits. These include transforming their working, effective marketing, increasing customer engagement, boosting their productivity and unlocking lucrative business possibilities and opportunities for them.
How important and indispensable apps have become for businesses for widening their customer base and increasing their revenue generation is proven by these below-mentioned facts.
According to Statista, a renowned global data and business intelligence platform, in the year 2023, consumers downloaded a whopping 121 billion apps from the Google Play store. Also, the consumers downloaded 35 billion apps from the App Store. This number is expected to further increase by 2026 with apps from Google Play Store and App Store projected to reach 143 billion and 38 billion respectively. Total revenue generated from apps is expected to reach an astronomically high figure of 673.8 billion by the year 2027. These figures give you an idea of how rapidly the app market is expanding.
If your business misses out on the app revolution, then it is going to miss tremendous opportunities for customer engagement and revenue generation. To avoid this, be ready to embrace the thriving world of mobile apps and the benefits they provide to your business.
Is your business keen to enter the lucrative mobile app development market? Then you need to have knowledge about various important aspects related to the building of apps. These include different kinds of apps, benefits provided by apps, their development process and overall costs incurred in their development.
Our comprehensive guide will help to share valuable knowledge about these key aspects related to app development. So you can make the right and informed decisions for successfully bringing your app idea to life.

What is mobile application development?

Mobile application development is the process that involves building applications for smartphones. These applications can be accessed and used in three different ways; by pre-installing them on the device, downloading them from a mobile app store, or by accessing them through a mobile web browser. Usually, a mobile application utilizes a network connection to work with remotely based computing resources.
The app development process consists of these steps:-
1. Development of installable software bundles
2. Implementation of backend services such as data access with an application programming interface (API)
3. Performing the app testing on target devices
For building powerful and scalable mobile-based apps, you also need to give due consideration to hardware requirements and the screen sizes of mobile devices. Moreover, it is important to focus on the performance of the app in different network conditions and its capabilities to integrate with other services and applications.

What are the major multifaceted benefits of mobile application development?

Mobile apps have become important and indispensable for every business, irrespective of their size and industry. This includes start-ups, mid-sized businesses or large enterprises. If you are a business owner who chooses to ignore the benefits of mobile application development, then you are simply missing out on customer engagement and business growth opportunities.
Mobile application development can bring benefits to your business in the following ways:-

1. Provides increased value to customers :-

In the past few years, the business landscape has undergone a significant change. These days businesses rely heavily on technology to initiate and complete transactions with consumers of their products or services.
Mobile apps are an integral component of modern technology responsible for constantly changing the way consumers purchase and satisfy their requirements. The occurrence of technological advancements at an increasing pace has led to growing customer expectations. Mobile apps are the channel that is quite effective in meeting these expectations of users.
Among various key business categories, retail shopping is the one that has gained the most from the use of mobile apps. By moving on to retail mobile apps, you can allow customers to access and use your goods and services in a more easy manner.
Modern consumer behavior puts emphasis on personalization and convenience and apps allow consumers to access personalization and convenience with ease.

2. Builds a more powerful brand :-

To enhance customers’ interest in your brand, you need to offer more value to them. However, to achieve a deep brand experience, you need to make deliberate branding efforts. For this reason, you need branded mobile apps.
Mobile apps are becoming an inherent part of our everyday lives. App owners can use apps for their brand’s benefit. The more branding elements you put in the right way in your app will translate into better brand marketing results for you. The app also allows you to collect your target audience-related data which thus enables you to better understand the audience and improve your brand marketing strategy.

3. Increases customer engagement level :-

To achieve increased revenue generation and brand awareness, you need to put emphasis on enhancing your customer engagement level. If you succeed in making the customers engage with your brand more frequently, this will translate into increased ROI, customer lifetime value and other key metrics. If you are an app owner who is keen on increasing the engagement level, you need to incorporate specific innovative features in the app.
Segmented targeting is perhaps the most important feature among the features. It involves creating multiple categories of users and controlling the kind of content to be delivered to each user segment. User segmentation empowers you to provide precise recommendations to users, send personalized messages to them and better understand your customers’ journey.
There are some other in-app elements that can help you achieve a higher customer engagement level. These include loyalty programs, discounts and continuous feature updates. Apart from including the features in the app, it is also extremely important to give attention to the app’s UI/UX design. A poor user interface fails to captivate the attention of users which forces them to uninstall your app and move on to some other similar app providing a better user experience.

4. Gives you a competitive edge in your niche :-

Today’s digital landscape is ever-changing which makes it pretty tough for you to compete with your competitors. A mobile-based app helps to provide your business a remarkable edge over your competitors.
In comparison to conventional websites and digital platforms, mobile apps perform much better in terms of providing fast communication and enhanced customer experience. The mobile app strategy can improve your business processes in several ways which ultimately will have an overall effect on your revenue generation.

5. Builds a personalized marketing channel :-

The marketing department of a business tends to derive a lot of benefit from mobile application development. The first and most important advantage provided by mobile apps to businesses is that they enable their digital marketers to directly access the users’ information.
The app allows you to gather data from user sessions within the app. This data can help you in improving your marketing-related efforts and campaigns. After your marketers obtain all the required data, the app enables them to deliver more personalized and effective content to users in comparison to other traditional marketing channels.
After gaining knowledge of various benefits offered by app development for businesses, it is now time to have a detailed understanding of how to build a mobile app.

How to build a mobile-based app for your business?

You may be wondering about how to build an app to launch a new idea or give a boost to your business. So we are hereby sharing the key steps involved in app development. You need to consider them before the actual development begins. Including these steps in your app development is a must as they are critical for your application’s success.

1. Define your goals :-

At the time of starting with your mobile app development process, you must have clarity of the particular goals you want to achieve with your to-be-built app.
You should have clarity over the answers to these questions. What are you planning to achieve with the application? Which specific problems are you trying to resolve with it? Your business goals will eventually determine your entire app development process. If your goals are not clearly defined from the beginning, it may easily lead to confusion once you begin building the app.
Rather than setting any goals, you need to set measurable goals. Without them, you can’t use your time and resources in an effective manner. You can set goals related to your business as well as your end-users. Each goal should have clear key performance indicators (KPIs) for measuring and tracking the success of the goal.
For example, if you are keen to build an app for your e-commerce business, then your goal might be to lessen shopping cart abandonment rates on mobile devices. To ensure that you achieve this goal, you must be aware of your current abandonment rates. So you can measure them against the abandonment rates that occur after the building and launching of your app.

2. Conduct research of the target market :-

While developing a mobile app for your business, you need to find out more information about your target market. This calls for doing research of the market. This will help you understand how consumers tend to interact with brands, who are the leading players in the market, market dynamics and other key aspects of the market.
You should also see through user reviews for top apps in the market. This will help you plan and build a better product.
Furthermore, you need to gain an understanding of your target audience. This involves learning about your users’ location, their average age and the types of devices they use.

3. Finalize the features :-

It is extremely important to integrate the right features into your app. You need to spot the particular features that are necessary to best serve your users. You may be tempted to add popular features to your app, but the presence of unnecessary features in the app may frustrate users.
Furthermore, the addition of more features will cause an increase in the cost and time of your app development. So you are advised to focus on simplicity during the early development stages of your app.

4. Go for an intuitive UI/UX Design :-

Do you know what customers will see first of all when they open your application? They will not notice the features. Instead, they will pay attention to how your app looks and interacts with users. User-friendliness and easy control of its features make the app appealing to the users. The app functionality serves no purpose if users are unable to actually implement it in real life. This will give them a frustrating experience due to which they will shift to another application.
For your improved understanding, user interface (UI) is how your mobile app represents itself to the user. User experience (UX) is about how the user interacts with your app and gives commands to complete a particular task or resolve specific issues that the app was originally developed for.
The effectiveness of your app can be measured by the optimal combination of its visual appeal and functionality. Keeping this in mind, you need to ensure your business’s mobile app follows these basic rules: –
1. It is simple.
2. It is engaging.
3. It is intuitive.
4. The app exactly does what it says it will do.
While implementing a trendy mobile app design, you need to ensure that your app is visually appealing and interacts well with the user. Also, the app enables the user to use it in a fast and comfortable manner.

5. Hire a specialist app development company :-

Hiring a trustworthy app development company will ensure that your app is equipped with all the latest functionalities and features and that too at an affordable cost. A dedicated app-building team from a reputable mobile app development company consists of professionals like UI/UX designers, app developers, project managers and marketing specialists. They always consider your app vision and offer valuable suggestions for your app development.
Moreover,hiring a leading mobile application development company like Vcana Global can help you leverage its industry expertise and knowledge of the latest technologies. This eventually will pave the way for an innovative, more seamless and user-centered app experience.

6. Build a minimum viable product :-

A minimum viable product or MVP is a version of an app that only includes its core features. It is designed to show users the primary purpose of the app without including all the advanced functionalities in it. The idea behind building an MVP app is that it helps you judge how millions of users in an app store accept your app idea before you move on to invest any more money to scale the app to its next level.
MVPs give an extremely clear idea of the worth of the app with low development cost and efforts. That’s why MVPs have become the first step towards ensuring the success of the app.
There are many brands that started with an MVP and have now become top-level businesses. These include leading brands like Airbnb, Dropbox, Groupon and Spotify.

7. Test your app :-

Once you decide to build a mobile app for your business, performing its testing becomes inevitable. The app’s testing involves testing all its aspects, including its performance, content and user experience.
Proper testing of your app helps to lessen the time and cost spent in its development and greatly enhances your reputation as a service provider. Furthermore, it is also very important to implement strong security measures. Performing security testing on a regular basis helps in the early detection of vulnerabilities. Also, this helps to prevent potential data breaches and protect user data as well as your business’s reputation. Implementing thorough security measures in your app and testing them on a regular basis can remarkably lessen risks and increase users’ trust in your services.

8. Launch your app :-

After your app’s testing has been successfully performed, it is time to submit your app to Apple’s App Store or Google’s Play Store. While submitting your app on the App Store or Play Store, you must comply with developer guidelines established by Apple and Google. Moreover, you need to align your monetization strategy with the requirements of the App Store or Play Store.

9. Post-Launch Activity :-

After you have completed the launch of your app on the App Store or Play Store, the next and extremely important step in your mobile application development process is marketing it. If users are not aware of the existence of your app, there is no chance of them downloading it.
To disseminate information about your app and persuade your target audience to explore it, you should consider making attractive and information-rich videos about the app. They will be useful in showing your app’s core functionality to the audience. You can also use digital platforms like social media to make your app reach every corner of the world. Through these digital channels, you can provide people the opportunity to see your app and highlight the important features that can simplify their needs.

Building a secure and compliance-oriented app for your business

If your business wants to protect its data and maintain trust with the users, then you have to ensure the app you build for your business is secure and compliance-friendly. Maintaining compliance with industry standards and regulations allows you to lessen legal and financial risks and enhance the overall security of your app.
These are some key compliances that are generally necessary for business applications:
PCI DSS: The Payment Card Industry Data Security Standard is necessary for apps that involve the processing of card instructions. It mandates undertaking security measures for protecting card information and for fraud prevention.
GDPR: The General Data Protection Regulation is associated with governance of data protection and privacy in the European Union. It requires apps to ensure the privacy of data, including clear consent mechanisms, secure data handling and user data access rights.
HIPAA: The Health Insurance Portability and Accountability Act is applicable to healthcare apps. It mandates the implementation of safeguards for protecting sensitive patient data from unauthorized access and breaches.
CCPA (California Consumer Privacy Act): Applicable specifically to California State, this act puts emphasis on maintaining transparency on data collection, usage and sharing. It also provides consumers significant control over their personal information.
Apart from being a legal obligation for businesses, adherence to various regulatory compliances is also a critical component of building trust and credibility with their customers.

Different types of app development

There are certain advantages and disadvantages associated with building an app, irrespective of the app development approach you choose. If you go for an approach that matches with your goals, you can deliver the native features and user experience that your app needs to succeed.
These are the common types of app development approaches. You can choose among them the one that best fits your requirements.

Native app development :-

Native app development is about having two apps individually for Android and iOS platforms. Businesses often choose native app development when the goals of their app align more closely with either Android or iOS platform.
Usually, when businesses are looking for a greater user base, they go with Android. If they are looking to earn revenue, they choose iOS app development.
Let’s now look into these two options individually.
Android app development – As per the app data insights from Business of Apps, around 3.3 million apps were available on the Google Play Store in January 2024. Usually, Android apps are the ideal solution for businesses that want their business to reach millions of active users globally.
Here are some other impressive statistics showing the growth of Android apps.
Consumers spent a whopping$47 billion on Google Play apps and games in 2023.
Also in 2023, users downloaded over 113 billion apps and games from the Google Play store.
In the year 2023, Instagram was the most downloaded app on Google Play Store. It received 521 million downloads which is a huge number.
These facts and numbers show the enormous potential of Android app development for business growth. Businesses stand to gain from accessing its massive user base. Availability of multiple revenue sources, the freedom to customize apps and a low barrier to entry are the various benefits that make it ideal for businesses to invest in Android apps.
iOS app development- In January of 2017, there were over 2.2 million apps available to download on the App Store. Businesses prefer the iOS market not for its high user base, but due to its potential to generate high revenue for the brands with a presence in the App Store.

Revenue comparison between iOS and Android :-

As per the app data statistics provided by Business of Apps, iOS cornered a 66% share of app consumer spending in 2023. The reason behind this difference in revenue is Apple having a market in some of the most developed and economically advanced nations like the US and Australia.
One other worth-considering fact is that Apple has set strict guidelines related to quality for brands who want to have a presence on the App Store. In view of the quality, users are willing to pay for the apps on the App Store.

Cross-Platform App Development :-

In native app development, two separate apps are developed individually for Android and iOS platforms. But in cross-platform app development, only one app is developed and published on both Android platform and iOS platform together.
There are many advantages associated with cross-platform app development, including low development cost and efforts, code reusability and increased audience reach. But there are disadvantages too in terms of differences in Android and iOS mobile app design, lack of proper app quality and slow app updates.
There is only one way to ensure that your app is high on advantages and low on disadvantages. The way is to make a wise decision about the selection of framework and Android or iOS library. For this, you can opt for top frameworks being used by companies providing dedicated mobile app development services for businesses. Alternatively, you can consult your partnering app development firm to gain insights on which development framework among iOS and Android will best fit your needs.

Progressive Web Apps :-

Progressive web apps (PWAs) provide the best app development option for businesses that want to increase their reach while eliminating the restrictions imposed by the Play Store and App Store.
Progressive web apps offer a few advantages to businesses:-
1. Mobile app-like experience
2. Progressive enhancement
3. Progressive web design
4. Re-engagement at its best
4. Feature-rich
4. Work offline
Moreover, PWA development can be regarded as the future of mobile apps because it gives end-users exactly what they want in terms of quick in and out time and saves their device memory size.

Hybrid mobile apps :-

A hybrid mobile app is based on the web view that runs on a web app in a native browser. These apps are viewed in WebView and UIWebView for Android and iOS respectively. Such types of apps are built by using app development languages such as HTML, CSS and JavaScript. Then Cordova, a mobile application development framework, is used for wrapping these HTML/JavaScript apps into native apps.
In comparison to native apps, hybrid app development is more cost-effective. For developing hybrid apps, the code is written once and then used for multiple platforms. This makes their user experience and performance close to the user experience and performance of native apps.

Comparison between different types of app development

Parameters

Native app development

Cross-platform app development

Hybrid app development

Progressive web app development

Definition

These apps run natively on your chosen platform.

Cross-platform app development involves building one app and publishing it on both iOS and Android together.


Hybrid app development is based on the web view that runs on a web app in a native browser.

Progressive web apps (PWAs) are hybrids of regular web pages and native-based apps.

Tools and technologies used for building apps

Kotlin, Java, Python, etc.

NativeScript, Xamarin, Node.js, etc.

Ionic, Objective C, HTML5, etc.

Javascript, CSS, Ruby, etc.

Advantages offered

1. Enhanced user experience


2. Provide direct access to the device’s APIs


1. Require single code for multiple platforms


2. Easy to maintain


1. Only one codebase is required for building a hybrid app.


2. Provides access to the device’s internal APIs and the device’s hardware.


1. The same app runs on the web as well as on mobile. For this reason, it has less expensive upfronts.


2. There is no need to install or update the app as it is accessible through URL.

Performance

Fastest speed and efficiency as the app is directly built on the OS’s platform

A cross-platform app is slower than its native counterpart because it requires an additional abstraction layer and rendering process.

Hybrid apps are slower than native and cross-platform apps because they are not generally optimized for their platform.


PWAs can be decently fast, but their speed is fully dependent on the internet connection.

Important and worth-considering mobile application development trends for Businesses

We are mentioning here key tech trends in the app development industry and explaining how they are playing a major role in customer retention and enhancing customer experience.

Generative AI :-

Generative AI is fast becoming a transformative force in the mobile app development ecosystem. It has redefined how apps are designed, developed and interacted with by users. By using advanced machine learning-based algorithms, the disruptive technology enables the users to generate content while improving the functionality and user engagement of the app.
As an example, in the context of content creation, Generative AI enables apps to produce personalized text, videos and graphics in an automatic manner. This in turn helps to make each user’s experience unique and deeply engaging.
As per the data insights provided by the Bloomberg report, the overall market size of generative AI could exceed $1.3 trillion by the year 2032. This signifies the vast potential of this technology across various industries and its wide impact on the industries.
As businesses increasingly adopt and use generative AI, they can expect to streamline their operations. Also, they can expect to offer more creative and customized user experiences which consequently lead to enhanced user satisfaction and loyalty.
Keeping in view the increasing market size of this technology, it is crucial for businesses to integrate generative AI into their offerings. This helps to ensure that businesses remain relevant and competitive in a quickly evolving digital landscape of today.

Internet of Things (IoT) :-

The Internet of Things (IoT) is an increasing network of devices connected to the internet. It provides automated control and convenience to the users. Smart home technology is a perfect example to show that the use of IoT is on the rise in mobile application development.
Mobile apps can be used for connecting to home security systems. Also, they can be used for adjusting the thermostat in a house from a remote location and for locking or unlocking the front door of a house.
Statista, a prominent market and consumer data provider, has shared valuable data insights on the global IoT market. According to them, the global IoT market is expected to reach $2,227 billion by the year 2028 from $1,387 billion in the year 2024. In this way, it has witnessed a CAGR (Compound Annual Growth Rate)of 12.57% from the year 2024 to the year 2018. Furthermore, as of 2023, a humongous sum over $805 billion was spent on the IoT technology use worldwide. These statistics show the steady rise and usage of IoT technology in mobile application development for businesses.

5G :-

5G technology is bound to cause a major impact on mobile app development trends. In 2023, the use of 5G technology continued to grow in an impressive manner. A total of 582 operators around the world invested in 5G networks with 294 among them launching commercial 5G services. The market also witnessed over 2,700 5G devices announcements. At least 1886 of these devices became commercially available.
5G technology is affecting mobile app development by improving overall speed and efficiency in a drastic manner. In fact, this technology is causing a 10 times decrease in latency and at the same time giving a boost to traffic capacity and network efficiency. In comparison to 4G broadband cellular network technology, 5G is up to 100 times faster, depending on your chosen mobile network operator.
The 5G penetration has finally led to the enhancement in the functionality of mobile applications. This has enabled developers to incorporate new features and functionalities to apps without affecting their performance in a negative manner.
Developers can also utilize 5G network’s speed during the testing and development stages of creating an app.

Augmented Reality and Virtual Reality :-

Augmented reality is another significant mobile app development trend to notice in 2024. Mobile apps can utilize AR features for a broad range of use cases.
Pokemon Go is one good example that paved the way for the use of AR in the field of mobile app gaming. But today, the applications of augmented reality have also become increasingly practical for apps in other areas.
As an example, L’Oreal Paris is using augmented reality in their Style My Hair app. AR technology helps the app showcase diverse hair colors and styles directly on the user.
Google Maps also introduced the ‘Live View’ feature driven by AR technology. It lets users see turn-by-turn directions that get placed on real-world imagery in real time. The app can tell the present location of the user by pointing the device’s camera at street signs and buildings.
Virtual reality is also changing things for the better in the world of mobile app development for businesses. The application of virtual reality is extensively seen in gaming apps at the current time. Virtual reality technology can be connected to apps, smartphones and wearables to add to the gaming experience in mobile apps.

Predictive Analytics :-

By leveraging very new and emerging technologies like machine learning and artificial intelligence (AI), predictive analytics can forecast events from the collected data. Tech giants have been leveraging the power of predictive analytics for years now.
As an example, Netflix, a global streaming service provider, uses predictive analytics to show movie recommendations on the basis of what users have watched in the past.
In 2024 and afterward, predictive analytics will be applied to a broad range of mobile-based apps on a more mainstream level. The primary objective behind its use will be to elevate the UI/UX with an app. This will ultimately result in enhanced customer retention and engagement.

Edge Computing :-

Edge Computing augments mobile app performance by processing data closer to the place it is generated, thus leading to reduced latency and improved speed. This is critical for apps that require real-time operations. It helps to make their services more reliable and efficient.
For example, Amazon, a prominent online retailer, has successfully integrated edge computing into its warehouse robotics systems. This in turn enables real-time data processing at the edge. This integration has caused a significant reduction in delays and quickened order processing times within their operations.

Blockchain :-

The integration of blockchain technology into mobile applications offers enhanced security measures. Moreover, it guarantees data integrity and promotes user trust through a transparent transaction ledger system. This integration proves particularly beneficial for apps dealing with financial transactions or those requiring top-grade data security.
For example, Walmart, a multi-channel retailer utilizes blockchain to increase transparency and efficiency in its supply chain management. This technology helps in tracking the moving of goods from source to store and ensures the authenticity of products and improvement in safety standards.

Artificial Intelligence and Machine Learning :-

Both AI and ML entered the mobile app development industry years ago. But we are still left behind in using these technologies to their maximum potential.
The use of artificial intelligence has gone beyond virtual assistants like Siri or Alexa. It is also being used in various other areas and this includes mobile application development.
Core ML 3 is an iOS machine learning framework that developers use to integrate artificial intelligence technology into their apps. Moreover, the latest advancements in conversational artificial intelligence have further entered the app development world. Conversational AI helps to enhance how apps understand and interact with users through increased natural and responsive communications. It also plays a role in improving the overall engagement and app functionality.
These are a few examples of artificial intelligence-based features that can be implemented in a mobile app :-
1. Face detection
2. Image recognition
3. Text and image classification
4. Speech recognition
5. Sentiment recognition and classification
6. Predictive maintenance
Artificial intelligence can help to make apps smarter and enhance their performance at every level. It can change the way apps are developed, right from front-end user experience to back-end development.

The mistakes to avoid when building mobile applications

By now we have shared insights on different platform options that you can choose when building mobile applications and the latest technology trends. Now it is time to mention different issues or mobile application development mistakes associated with the mobile app development process. If they are not addressed, they can negatively affect your future in the mobile domain.

1. Lack of proper targeting :-

If your mobile app does not reach the target audience, it does not stand the chance of getting downloaded. This is one of the biggest reasons attributed to the failure of apps. Therefore, it is crucial to question strategies and implement them instead of rushing into mobile app development.
The first thing is to obtain an understanding of the target market, the prevalent trends and the usage-related statistics of your target audience. The second thing is to find out and analyze what are the things your competitors are doing better and what are the things they are lacking. This helps to enhance your app’s retention and installation rate and boosts your interaction with the target audience.

2. Building a lackluster UI :-

Another usual mistake to avoid when building an app is not paying close attention to the user interface (UI) of your app. User interface is your app’s face responsible for causing the very first impression on the user.
A number of apps are available on the app stores which makes users spoilt for choices. So they are extremely impatient when making a decision to keep an app on their mobile device.
Having a good UI is the key to retaining users, so it cannot be ignored. The mobile design process is a crucial step in developing an app that the users will adopt.
Here are some worth-considering points at the time of designing the user interface for an app :-
1. Creating an app flowchart is a must before beginning to design the app.
2. Always focus on the resolution – Avoid app design for low resolutions.
3. Avoid animations or minimize their use in the intro of your app. Users often prefer accessing the main features quickly. An unskippable intro in your app may frustrate users, so they may possibly uninstall the app.
4. Be extra careful while using animations to indicate loading time. Use those things that engage the users.
5. Be extra careful while using animations to indicate loading time. Use those things that engage the users.

3. Not having a monetization strategy :-

In the course of your business mobile app development, costs will be spentright from hiring a development team, on the production of the app and post-development. To make up for these costs and generate profit over a long period of time, it is crucial to choose the right monetization model. There are many ways to monetize your application, including in-app purchases, subscriptions, paid ads and more. Whichever monetization model you choose, it must be profitable in the long run.

4. Adding excessive features :-

If you are of the opinion that adding too many features will make your app look more appealing to users, then you might be wrong. Excessive features within the app tend to make it cumbersome and bulky in size without adding much value to the overall user experience.
In contrast, having few important and targeted features renders a mobile app easily understandable and useful.
Additionally, including too many features in the app increases its load time and makes it slower. Also, more resources, time and effort get spent in building these extra features. The best thing to do is to include the main feature in the app and add other supporting features to it. Together, they make the purpose of the app complete.

5. Not considering building an MVP :-

A minimum viable product (MVP) gives you a chance to test your product in real market conditions and obtain valuable user feedback that helps you enhance the app’s performance. Building an MVP as a preliminary product lessens the overall development time and costs. Moreover, it can help you gain valuable feedback from the market, make the needed changes in your app’s model and improvise the final product. For this reason, you are advised to build a minimum viable product for the success of your application.

To whom should you assign your app development process? :-

You have three viable options for getting an app developed for your business.
I. Get the app developed from your in-house team
II. Hire an app development agency
III. Hire a freelancer developer
Among these three options, hiring an app development firm is the most common one.
In comparison to the in-house option, hiring an app development company optimizes costs. Moreover, it allows you to leverage advanced technology and specialized skills within your desired budget. Apart from enhancing efficiency, this approach also provides you access to a wider pool. Also, it allows you to rapidly scale and adapt to market needs without needing to hire, train and maintain an in-house team, which is a highly expensive arrangement.

Let us now learn about the details associated with hiring a mobile app development company for your app-building project.

How can you hire a mobile app development company?

For the proper implementation and success of your app development project, you need to hire the right and proficient app development company.
These main questions will help you judge the authenticity and quality of an application development agency that you are planning to partner with.
I. How did the agency come into being? Who is in the executive team and what is their background? What is its mission?
II. Summary of its design engagement from beginning to finish and a list of deliverables.
III. Its project approach’s summary – What are the major variables/risks that the agency considers as the reasons behind the success/failure of the app? How will you be managing the risks?
IV. Summary of their Quality Assurance (QA) process from beginning to end.
V. How do they ensure the best-in-class technical documentation for the app?
The above-mentioned questions will be useful for selecting the right mobile app development company. They will also be useful if you are aiming to hire a freelance Android developer or iOS developer for your app creation project. Moreover, you need to ask the freelance developer how he will manage the different app development processes as a one-man team.
Whether you are planning to hire a mobile app development company or a freelance developer, it is extremely important to see through their portfolio and interact with some of their past clients.
After you have made the decision to hire an app-building company or a freelance developer, you officially enter the mobile app development process.
When you have become a part of the mobile app development process, you can expect these two things (in case you have invested in a renowned app development agency).

1.They will use the agile app development process for building your app :-

While some mobile application development companies still possibly use the traditional Waterfall model, the use of Agile is more widespread. It is often preferred for its quality and speed.

2. A minimum viable product (MVP) will be the first deliverable :-

As mentioned earlier, an MVP is the initial version of an app with only basic features. The MVP will help you determine whether your app will succeed or not. To ensure successful MVP development, your hired application development company will identify important USPs of the app and must-have features in it. Accordingly, they will develop the app. Moreover, the development of an MVP allows users to share their feedback on the initial app product. They can tell what particular functionality they want in your application.

Gaining an understanding of the cost of mobile app development

Now comes the last but the most critical part; the cost of building an app. The entire mobile journey of a business depends on how much cost will be spent in making an app. In a nutshell, the mobile application development cost can vary somewhere between $25,000 to $300,000+.
This is just a rough estimate because customized mobile app development cost for a business is based on various factors. These include the purpose of the app, level of complexity, mobile application development platform it is based on, size of the application development company besides other factors.

How can Vcana Global help in your app-building journey?

Hopefully, this comprehensive app development guide has provided you with rich insights into the world of app development for businesses and how it can prove advantageous for the overall success of your business. Vcana Global experts have years of experience in the mobile app development realm and have contributed to the success of many projects. They are proficient at transforming innovative ideas into successful mobile apps across a wide spectrum of industries.
The company’s mobile app development services are supported by extensive industry knowledge and the use of cutting-edge technologies. So you can confidently rely on them for meeting your specific business requirements. Additionally, its custom solutions ensure enhanced user engagement and scalability and at the same time adhere to strict quality and security standards.
The company has built many futuristic, dynamic and valuable apps for businesses belonging to diverse industries. Besides providing various intended benefits to the businesses like stronger brand development, increased customer engagement and loyalty and more, they also set them up for a big success in the extremely competitive marketplace of today.
Legal Find is one such app built by the company’s specialists that provides value to both lawyers and people seeking various legal services by making it easy for them to find, meet and consult the best lawyers.
If you also are keen to build an advanced and transformative app for your business, get in touch with Vcana Global app development experts today. So they can get a hang of your app idea and requirements and can accordingly take the next step to bring it to reality.

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Odile Micheletti

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I had the pleasure of working with Anshul Verma and his team on building my website, and it was a fantastic experience….

vishnu2062

Owner
I had an amazing experience with Vcana Global, a Web Design and Development company in Delaware! They built a….

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Vcana Global did an excellent job! They were profession and fast. I would highly recommend….

Ascent Construction Group

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Vcana Global did an excellent job! They were profession and fast. I would highly recommend….

Odile Micheletti

Owner
I had the pleasure of working with Anshul Verma and his team on building my website, and it was a fantastic experience….

vishnu2062

Owner
I had an amazing experience with Vcana Global, a Web Design and Development company in Delaware! They built a….

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