FAQ’s
FAQ’s
Business Services FAQ’s
Have questions about our services? Our FAQ page provides detailed answers on web development, SEO, mobile apps, and more to help you make informed decisions.
All FAQ’s
- Services FAQ’s
- Web Design and Development FAQ’s
- E-commerce Services FAQ’s
- Blockchain Development Services FAQ’s
- Application Development FAQ’s
- Mobile App Development FAQ’s
- Digital Marketing FAQ’s
- SaaS and PaaS FAQ’s
- AI Powered Applications FAQ’s
- Android App Development FAQ’s
- iOS App Development FAQ’s
- Cross Platform Services FAQ’s
- Search Engine Optimization FAQ’s
- Social Media Marketing FAQ’s
- Pay Per Click FAQ’s
- Content Writing FAQ’s
- Email Marketing FAQ’s
Services FAQ’s
We offer various services critical for business sustenance and growth. They include website design and development, e-commerce website development, mobile app development, digital marketing and outsourcing services.
Our 30 plus team of seasoned and dedicated planners, strategists, subject matter experts, project managers, designers, developers, quality analysts, etc. has combined 100 plus years’ experience.
We appoint a dedicated project manager for each client’s project. He informs the client about the important updates in their project and takes their feedback.
We use the latest technologies, programming languages, frameworks and other design and development tools. These include HTML, CSS, Angular, Ruby On Rails, Laravel, JavaScript, etc.
We utilize various latest and best web technologies for e-commerce website building. These include Shopify, Magento, WooCommerce, BigCommerce, PrestaShop, Drupal Commerce, OpenCart, OsCommerce, Volusion, etc.
Our site development process consists of these steps :- Information Gathering and Requirement Analysis, Planning, Design, Content Writing, Coding, Testing, Review and Launch and Support and Maintenance.
The cost depends on various factors, including your business requirements, the project scope, purpose and complexity, the kind of website or app required, the features, technology, etc.
The time will depend on various factors, including the purpose and kind of website, complexity, design, content, functionality, team size, number of revisions, etc.
Web Design and Development FAQ’s
Web development involves designing and developing a website for the web. It can be simple or complex. Web development-related tasks include website design, content creation, website engineering and coding.
A website development company performs the process of website development, including designing and coding the website. A proficient web development company makes recommendations per a business’s needs and goals.
Though you can build it yourself, a specialist website development company will provide you the best results. It can build an advanced, feature and functionality-rich, captivating and custom website for you.
Your website creation cost depends on your business’s requirements and various factors. These include no. of web pages, type of website, customized or template based and other required details.
The time depends on factors such as no. of pages and sections and kind of web design. Normally, website development takes 45 days for products/services lying between 10-100 categories.
We have been building websites for four years. We have successfully delivered 600-plus website-building projects for businesses globally belonging to diverse industries and with different requirements.
We use those platforms for website building that come with reliable plugins. We mainly use Core PHP, CodeIgniter, WordPress, Magento, and OpenCart, to name a few.
Yes, we provide exceptional and trusted web hosting services for all the websites we design and build for the business of our clients and customers.
Yes. Firstly, we will discuss your website revamping needs and study the platform on which your website is built. Accordingly, we will identify particular areas that need work on your site.
Our proficient copywriters will create outstanding quality, customer engaging and influencing and SEO-friendly content for your website. It will translate into more traffic, queries, leads, and sales for your business.
After receiving payment from you, our customer support team reaches out to you and directs our technical team to execute your website project. We remain connected with you throughout the process.
We have extensive experience building various kinds of websites for businesses in diverse industries. Contact us if you want to look at the websites we have created for a particular industry.
Yes. We will give you your website’s Admin Panel to update the content and images yourself. It lets you add, edit, delete product items and do more in your e-commerce site.
Vcana Global has earned an excellent reputation in creating SEO-friendly websites. We ensure every website we design is fully SEO optimized, including titles, meta tags, content, images, and more.
Yes. You are welcome to view our website designing portfolio here. Vcana Global website design clients’ portfolio. It shows you various website design projects we have navigated to success.
E-commerce Services FAQ’s
Custom e-commerce web development involves designing a customized digital solution that addresses your unique e-commerce business needs and challenges. It integrates natively with your digital systems and devices.
Hiring a specialist e-commerce website development company is the best way to create your custom e-commerce website with a controllable look and feel. It provides a robust, user-friendly customer shopping experience.
After defining your e-commerce project’s vision, needs and tech requirements, look for an experienced development team with relevant expertise. Alternatively, our consultants can help you match with the right developers.
There are two options for e-commerce store development. While the first uses a ready-made platform, the second involves setting up your store from scratch based on the custom architecture.
Custom e-commerce development provides you various benefits. These include more control over your store’s look, feel and functionality, increased scalability, customizability, flexibility, performance and security and rich integration capabilities
An e-commerce website’s cost depends on size, complexities involved, design, platform, programming, functionality, etc. E-commerce websites built with platforms like Magento, Shopify, etc. can cost between $10,000 and $150,000.
The time depends on various features desired in your e-commerce website right from the start. You or our experts can estimate the time after a scope of work is done.
The process of moving your store online is valuable because of various short-term and long-term benefits provided by it. Some of them are expanded customer base and round-the-clock sales.
An e-commerce website holds distinct advantages over marketplaces. These include letting you specifically offer your products or services, complete control and adaptability, personalization, customer data ownership and increased profitability.
To choose the best option, you need to consider your specific requirements, budget and technical expertise. Also, you have to evaluate features, functionality and technologies, etc. offered by various platforms.
Unlike a website built on a pre-built template/e-commerce platform, a custom-built website can be fully tailored as per business requirements. Also, it has a unique design, advanced features and functionality.
A template web design is a set of pre-set web pages which quickens website development. A fully custom website provides more freedom than the former in terms of appearance, features and functionality.
To choose an agency, you have to ensure it has adequate experience and expertise in building outstanding quality e-commerce websites for businesses belonging to your industry.
Businesses need e-commerce for gaining various benefits. These include lower operational costs, letting customers shop their products from anywhere and at any time, improved brand image, reach and sales.
Online e-commerce platforms used for building websites perform various main activities. These include showcasing products as a catalog, buying and selling products online, payments, customer support, inventory management, etc.
Magento, BigCommerce, Shopify, etc. are some of the most popularly used e-commerce platforms. By comparing their features such as budget, scalability, customization, etc., you can choose one which best fits your needs.
Blockchain Development Services FAQ’s
Blockchain development involves creating decentralized digital ledgers to secure and streamline various processes. It can benefit your business by enhancing security, reducing costs, and increasing transparency.
NFTs (Non-Fungible Tokens) are unique digital assets. You can use them to tokenize digital art, collectibles, music, and more, creating new revenue streams and engaging with a broader audience.
Private blockchains offer greater control, privacy, and scalability for businesses. They are ideal for organizations that need to protect sensitive data and maintain strict governance.
Smart contracts have applications across various industries, including finance, real estate, supply chain, and healthcare. They automate processes, reduce fraud, and improve efficiency.
Start by contacting us for a consultation. We'll assess your needs and provide tailored solutions to kickstart your blockchain journey.
We employ the latest security protocols, including encryption, multi-factor authentication, and continuous monitoring, to ensure the utmost protection for your data.
Yes, we offer seamless integration services to incorporate blockchain into your current operations, ensuring a smooth transition.
Absolutely! We offer comprehensive support and maintenance packages to keep your blockchain solutions running smoothly.
The timeline depends on the complexity of your requirements. We'll work with you to establish a realistic development schedule.
Our expertise, dedication to innovation, and commitment to delivering tailor-made solutions make us the ideal partner for your blockchain journey.
Application Development FAQ’s
Custom web application development involves the process of creating a unique web application tailored to specific business/organizational needs. It includes steps like designing, developing and deploying a web application.
To consider a development partner as reliable, it needs to have relevant experience, strong portfolio, positive client reviews, good communication and collaboration and a clear understanding of your business goals.
You can choose among various web applications to build one for your business. Some of them are web portals, e-commerce platforms, content management systems, enterprise web applications and SAAS applications.
Custom web application development is important because it enables businesses to create a web application as per their unique needs. This can help them streamline processes, improve productivity and increase revenue.
Custom web app development provides several benefits to businesses. These include enhanced efficiency and productivity, increased scalability, improved security and greater flexibility.
The time required for building a custom web application depends on the project’s complexity. While some projects may take a few months to complete, others may take years for completion.
For designing a custom app successfully, firstly goals and user needs need to be clearly defined. This is followed by prioritizing user experience and conducting thorough testing and iterating based on the client’s feedback.
The cost of building customized web apps depends on various factors such as project complexity, features desired in the app, platforms used for development and development time.
Because web apps are customized to meet business requirements and they provide various benefits, they are cost-effective in the long run. However, their upfront cost may be higher than the cost of off-the-shelf solutions.
Customized apps have a bright future. This is because businesses are increasingly relying on technology solutions to optimize their processes and user experience and for differentiating themselves in a competitive market.
We use well-known and modern frameworks. We most oftenly use React, Laravel, Vue, Node.js and Python. We choose a particular tech stack after considering your current requirements, scalability, potential for development, etc.
Yes, we do provide support after implementation of your project. We strive to have a long-term collaboration with our clients that extends beyond the development of their project.
We offer these pricing models to our clients, namely fixed-price model, time and materials price model and dedicated team price model. You can choose among them the best one that fits within your company’s budget.
Mobile App Development FAQ’s
You should choose us because we provide quality, productive and efficient app development services. Our app solutions feature the latest technologies like blockchain and AI. Also, we provide reliable app support.
Irrespective of your hiring model, we provide you a highly skilled manager for coordinating your app development process. Also, we allow you to administer our team in your own way.
Our broad array of app development services include consulting, designing of UI and UX and building Android, iOS, cross-platform and progressive web apps. They also include QA, app maintenance and assistance.
Our app solutions include web app and cross-platform development, customized iOS and Android app development. They also include UI and UX design services, notification, automated QA services, continuous maintenance and support.
You need to consider certain factors for choosing an app development platform. These include your target audience, users expectations, budget for app development, consequences for app security and mobile app interface.
Hybrid development involves building a single app runnable on multiple platforms using web technologies. Cross-platform development involves building an app using a single codebase that can be compiled natively for multiple platforms.
Digital Marketing FAQ’s
You may lack the skills or resources to create and execute your digital marketing strategy correctly. So let a specialist digital marketing company manage and implement it for you.
A digital marketing company delivers various benefits to your business. These include designing innovative and effective digital marketing ideas and strategy and helping you stay competitive in your industry.
Yes, hiring a company costs you less than hiring an in-house marketing team. Moreover, its professionals execute your PPC campaigns perfectly and without making rookie mistakes, thus saving you costs.
Marketing takes significant time to succeed, so avoid a company offering instant results. Go for one that collaborates with you to define your marketing goals and gives results and reports consistently.
A digital marketing company with a proven track record of success shows some signs. These include digital marketing industry experience, satisfied clients, premium pricing, and social proofing on its site.
SaaS and PaaS FAQ’s
SaaS (Software as a Service) is a cloud-centric software solution that is used for delivering applications to users over the internet. Users most commonly can access this software through a website or app.
While softwares traditionally are purchased and permanently installed as a standalone application on the user’s server or computer, in SaaS solutions, the application or data is provided to users on a subscription basis.
SaaS in cloud computing allows you to use applications without managing the physical servers or the software. You can access the application instantly through a web browser. Your service provider maintains the entire software, server and your application’s security.
While users have to perform various degrees of maintenance on an installed traditional software and create infrastructure for it, the SaaS provider is responsible for various resources in a SaaS software and for its maintenance.
Using a SaaS solution provides various benefits to businesses. These include lower costs, version control and upgrades, scalability and reduced time to benefit from the solution.
You can leverage a SaaS application’s benefits more quickly and at a lower cost. Its accessibility from any computer or location enables you to be agile and responsive, thus giving you a competitive edge in your industry.
Powered by an underlying software, the cloud is a collection of computers, servers and databases that are linked together. It is hosted remotely and delivered over the internet. SaaS are business software applications distributed over the cloud.
This software is flexible enough to be customized for specific business purposes and individual users. Buyers can change the application’s look and feel and change what data is displayed. Also, they can toggle on and off its several business process functionalities.
PaaS (Platform as a Service) is a cloud computing service that enables users to build, launch and manage applications without needing to deal with the infrastructure required for building apps.
Platform as a Service is a category related to cloud computing services. It provides a platform where users can develop, run and manage applications without the complexity of developing and maintaining the infrastructure typically associated with the application development and launch.
PaaS in cloud computing is a model where a third-party provider provides a computing platform. It usually contains a programming language, the operating system, database environment, web servers and services that allow application building and deployment on a common foundation.
Developers or non-technical users of a PaaS solution use the power of cloud computing to build an application on a platform. The solution provider typically provides them tools to simplify the process of developing new applications that integrate together on their platform.
Some of the major characteristics of a PaaS software are a web-based user interface and various services required for building, testing, deploying, hosting and maintaining applications
PaaS is useful for software or application developers and organizations who require a place for coding, deploying and testing their programs, but they do not want to invest in buying, managing and maintaining the infrastructure related with development.
If you have to make constant software changes like updates to an operating system or customize applications, then using PaaS takes less time and resources than buying and installing all the equipment (operating systems, databases, hardware, etc.), the application itself and monitoring its performance.
It provides advantages like time and cost saving, simple and convenient, scaling, increased availability and data security. Its other benefits are increasing development capabilities without adding staff, providing development options for multiple platforms, supporting remote development and easier IT maintenance.
AI Powered Applications FAQ’s
AI is the science of making machines that can think like humans. It can perform various things considered smart. Unlike humans, AI technology can process large amounts of data in various ways. AI's goal is to do things like recognizing patterns, making decisions and judging like humans.
Artificial intelligence is applied in various fields. It is used for diagnosis and treatment planning in healthcare, fraud detection in finance, natural language processing in chatbots, recommendation systems, robotics, etc.
AI combines various technologies to create intelligent and interactive systems. They are capable of communicating naturally with humans and assist them in accessing information and completing tasks.
AI systems can recognize human emotions and respond to them through techniques like sentiment analysis. True emotional understanding is presently beyond their capabilities. Emotions are associated with complex human experiences that extend beyond algorithmic comprehension.
AI in natural language processing helps machines understand, interpret and generate human language. The applications include sentiment analysis, language translation, chabots, and voice recognition technologies.
AI can help your business by providing better insights from your data which consequently improves your decision making. Also, it will help to increase your efficiency and productivity and enhance your customer experience.
We have the technical expertise and experience to build highly accurate and scalable AI applications and systems that augment human capabilities and bring a high ROI for diverse businesses.
The time for implementation of your AI project depends on various factors. These include the project’s complexity, data architecture to be used, the AI application’s integration with existing systems and overall organization infrastructure.
Firstly, you need to identify the specific areas of your business that need improvement. Share them with our AI experts who accordingly will recommend you the best possible solution for resolving your business problem.
To be ready for it, your business needs to have vast historical data for training the AI model. Moreover, the data needs should be clean and noise-free for the training. Furthermore, your traditional solutions are unable to provide a better ROI than AI solutions.
We use various artificial intelligence technologies for application building, including speech recognition, natural language understanding, computer vision and dialogue management/conversational artificial intelligence.
Android App Development FAQ’s
After requirements analysis, we suggest you a custom Android development process. Then, we build an app prototype with quality code. After your approval and user acceptance testing, we release the app for production.
Android app development can help you reach more customers, achieve a higher ROI and boost your brand image, sales and customer loyalty. Also, you can gain an edge over rival businesses.
You need to consider the agency’s experience across your relevant industry, its clientele, portfolio and technologies it uses for app development. Also, evaluate their customer support and maintenance and post-product release services.
Your Android app cost depends on your industry, technical specifications, complexity level, etc. We analyze the cost during the first stage of your requirements analysis and accordingly propose a budget-fitting quote.
An app development company provides various advantages. These include affordable development and operational costs, a larger talent pool, faster time-to-market, focus on core business processes, increased flexibility and team scaling.
Our coordinating team always signs a Non-Disclosure Agreement (NDA) for every project we take up, thus keeping your idea and all other related details confidential.
Yes. We provide top-of-the-class customer service and take full responsibility of putting your Android app on the Google Play Store. It is a part of our exceptional end-to-end Android app development services.
We use many technologies and tools for creating finest applications for our clients. These include Kotlin as an integrated development tool, Android Studio with Java, Node.js for backend and slack for communication.
Yes, we provide comprehensive post-launch app maintenance services to our clients. These include updating your app design, performing user acceptance testing, managing version changes in the app and managing other critical things.
Yes. We give you complete access to your project on our agile project management tool. So we can together plan, track and manage your Android app development project.
Our Android designers and developers are experts at developing cutting-edge and interactive UI/UX that supports our clients’ business objectives. So you can rely on them for your app designing and development needs.
We immediately communicate your request for mid-process changes/redevelopments to our project managers and technical leaders working on your project. Our Android team accordingly modifies/updates your app during your development cycle.
Vcana Global prioritizes protecting your development process and final product from cyber threats and attacks. So it ensures malware-free and secure systems, secure coding and development in a strictly regulated environment.
Kotlin is a newer technology with innovative features previously unavailable in Java. Compared to Java applications, Kotlin applications are smaller, more lightweight and faster. Java remains the main technology in mature, monolithic solutions.
The time differs from one project to the other. Simple and highly complex Android application projects can take 4 and 9 months respectively. Mid-project changes and team experience can impact your app development process.
We will first look into your app idea, its industry and the required technology stack. Accordingly, we will allocate you the best fit subject matter expert with your chosen industry experience.
iOS App Development FAQ’s
We maintain complete transparency during projects. So, our project manager will provide you frequent updates about the progress in your project’s lifecycle. Also, he will know your views about its progress.
After analyzing your app idea, industry and technology stacks required for your project, we allocate a project manager, developers, designers and testers with necessary expertise and allocate the tech resources.
We offer various hiring models including Fixed Cost Fixed Time Model, On-Site Model, Time and Material Model and Hire Dedicated Team Model. You can choose the hiring model that best fits your requirements.
Your privacy is of paramount importance to us. At the start of every project, we sign an NDA (Non-disclosure Agreement) with our clients to keep their app idea always secure.
We will choose experts with required skills and expertise to form your project team. It will likely consist of a project manager, business analyst, UI/UX designers, app developers, QA engineers, etc.
You will be the only owner of your mobile app source code. After our iPhone app developers successfully deploy your app, we will give you its source code and ownership.
The time estimation for developing your app depends on various factors. These include project requirements, app development complexity, the type of app, features and functionalities required, the skills of developers, etc.
The cost estimation of app development depends on multiple factors, including app project requirements, app development complexity, the type of app solution and features and functionalities to be installed in it.
We will help you in publishing your iOS application on the app store and provide you after-sale support and services. They are an integral part of our app development process.
Our project manager will always remain available to you whenever you need him. Also, you can connect with our team of iPhone app developers through Skype, WhatsApp, email and phone calls.
Firstly, research the market for the problem to be solved by the app. Then gather the target demographic’s feedback about the idea. Lastly, build a minimally viable product focusing on your core value proposition.
We at Vcana Global offer comprehensive iOS app development services. We develop apps for all iOS devices including iPhone, iPod, iPad, Apple TV and Apple Watch.
Our company delivers you various advantages such as shorter development time, enhanced customer experience and increased ROI. They also include enterprise data security, comprehensive app testing, providing strong brand value and better scalability.
To keep the apps of our clients safe and secure, we adopt network security measures and enable signature-based permissions. We also disallow accessibility to the app’s content providers.
Tell us any changes/modifications you want in your app after your project’s completion. We will accordingly provide you the required support for including the desired changes/modifications in your app.
Cross Platform Services FAQ’s
Cross-platform mobile applications are those applications that can run on multiple operating systems such as Android, iOS and Web. They enable businesses to retain and engage customers across major platforms.
Cross-platform app development enables businesses to build low-cost, stable and secure applications that are effortless to maintain and easy to iterate. They can be built and marketed faster in comparison to traditional apps.
Cross-platform development provides various advantages to businesses. These include wider access to the target audience, quicker development process, faster iteration, easier maintenance, reduced development cost, reusable code and lower entry barrier.
Cross-platform application development costs less than native application development. In most cases, you can build a cross-platform app for only 60% of the cost incurred in building native apps separately for multiple platforms.
For ensuring security of your cross-platform app, you have to prioritize equipping it with various security measures. These include implementing secure coding, encrypting data and using safe communication protocols.
To choose between them, you need to consider various factors. These include app complexity, how fast it performs, development time, budget and whether you want the same app experience on all platforms.
Cross-platform frameworks frequently use UI components that comply with the platform’s design rules to deliver a native-like experience. However, customization may be required to fit completely with the rules of each platform.
Some of the most popular languages and frameworks that are used for cross-platform app development include React Native, Flutter, Ionic, Apache Cordova, Unity and Xamarin. They also include PhoneGap, NativeScript, Apache Flex and Kotlin Multiplatform.
Though Flutter and React Native are the most popular cross-platform development frameworks, there is no single best framework for cross-platform development. The choice of frameworks, technologies and tools for the development ultimately depends on the project requirements.
Flutter is an innovative technology that is used for creating mobile apps, desktop apps and web platforms. It is a free and open source UI framework from Google that came in the market in 2017.
React Native is an open-source JavaScript framework. It is used for writing natively rendering mobile apps for multiple platforms such as Android, iOS and web apps. Facebook built this framework and released it in 2015.
Search Engine Optimization FAQ’s
These are search engine optimization-based services that intend to improve a website’s visibility and rankings for driving quality traffic to it.
SEO utilizes various strategies to help websites rank higher in the search engine result pages. It increases the visibility of websites for relevant searches on search engines.
What is the aim of SEO?
No SEO agency can explicitly guarantee search engine rankings through SEO as it depends on various factors, including the dynamic nature of search engines.
There is no guarantee of time taken to attain desired rankings through SEO. However, from our experience, we have achieved rankings for long-tail and competitive keywords within 3 and 6 months respectively.
We create captivating content for our SEO clients and promote it further on various online platforms. Also, we create relevant content that is shareable on social media.
Our team will help your website recover from Google’s Panda penalty by improving its content. Also, they will make concentrated efforts to build quality links to deal with Penguin Penalty.
We use manual research and automated tools and consider various factors such as search volume, competition, content relevancy, etc. to choose the most appropriate keywords for your SEO campaign.
For enhancing your e-commerce portal’s visibility in search engine results, we analyze your website's structure. Also, we optimize headlines, product descriptions, metadata, navigational structure and the internal link structure.
Generating immediate leads and sales through recurrent PPC campaigns costs high for businesses. SEO is a credible and less costly strategy for building visibility and increasing conversions for online ventures
Rather than taking a shortcut for our client’s success, we follow White Hat SEO strategies to demonstrate results for our clients. This ensures we do not put their reputation at stake.
People, processes, ethics and discipline are core ingredients of our success. We have globally recognized competencies in driving quality traffic, leads, sales and revenue to our clients’ website.
Performing an in-depth review of your website’s architecture and code helps us discover its underlying potential. Also, we can know if your web pages are optimized for search engine crawlers and prospects.
No, we will optimize your website to increase visits from all targeted and relevant geographies.
We use various third party solutions and tools to manage different facets of SEO. These include tools for performing keyword research, conversion rate optimization, link building or competitor mapping.
The investment for your SEO campaign depends on various factors. They include the number and quality of keywords we are targeting, your website's age and the industry players' competitiveness.
Compared to your in-house team, our team is cost-effective with enhanced individual expertise in various SEO related areas. Plus, we are more accountable, scalable and specialists in improving non-performing strategies.
Social Media Marketing FAQ’s
You should use social media marketing for various reasons. These include enhancing your brand’s online visibility and letting customers review your online activity and engage with your business more casually.
You should use the social media networks right fit for your products/services and which your audience is using. They should effectively transmit your message to your audience and support your goals achievement.
The frequency of content posting depends entirely on a given platform. Each social channel has specific parameters you must meet to use it in an optimized way.
By posting content on social networks, you share organic information about your business for your followers and general public. However, an ad on a social channel is paid to advertise.
Some social channels give you the option of boosting your organic posts or promoting them, which guarantees more people viewing your post. For this option, they will charge you a nominal fee.
Your spending on social media advertising depends entirely on your budget. This form of advertising is inexpensive, but the more you spend on it, the more value and results you get.
The social media metrics you use to measure success or find opportunities depend on your business goals. Some common metrics are number of impressions, mentions and followers, engagement and social referral traffic
For growing your followers, you need to properly manage your social media accounts. This includes creating engaging and informative copy, captivating images, targeted boosts or ads, highly shareable resources and platform-specific best practices.
The use of videos on social platforms is very effective. Incorporating a mix of live and produced (scripted and edited) videos on them can help to boost your brand awareness and sales.
Social media is now an important part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and paid social media advertising to drive middle-of-funnel or bottom-of-funnel efforts.
Many businesses need help to curate and optimize content specifically for each platform. The second common issue businesses face is improperly using hashtags on each platform.
Traditional advertising methods like radio, television, etc. are less effective in communicating a business's message to modern audiences. Compared to them, social media allows marketers to connect with consumers directly and instantly.
Pay Per Click FAQ’s
Pay-per-click (PPC) is a digital marketing tactic which lets you buy web traffic to your website. You (the advertiser) pay a small fee every time a user clicks on your paid ads.
Yes, you should use PPC services as they provide various benefits to your business. A PPC service helps you easily grow your website traffic and instantly increase your conversions
A landing page is a web page that the user sees after clicking on your PPC ad. The copy and call-to-action buttons in it help your business generate leads and conversions.
If done rightly, a PPC campaign can instantly generate leads and conversions for your brand. The bidding platform enables you to monitor and tweak your ad spending during your campaign.
Ads getting displayed in search results target a specific audience and often receive almost half of all page clicks. Users clicking on paid ads are generally ready to make the buying decision.
A PPC ad campaign’s cost varies from one industry to another. The cost of your campaign depends on your industry type, business type and size, type of strategy and other factors.
Your PPC costs are based on your bid, targeting and your ad quality. Targeting factors include all aspects of your goal, including keywords you are ranking for and your audience’s demographics.
Our PPC marketers are experienced in building bespoke PPC strategies and executing them perfectly. By turning prospective customer visits into sales, the strategies help you achieve desired ROI and grow your business cost-effectively.
Our PPC marketing agency follows various tactics for improving your PPC conversion rate. These include using headline hacks for increasing click-through rate, building custom landing pages for every segment, optimizing landing pages, etc.
Content Writing FAQ’s
Yes. Once we deliver the content to you, your business owns all the rights to the content. You are the sole owner of your business content.
No. We provide you with a dedicated account manager. He remains the single point of contact during the entire duration of your content writing project.
You can publish the content yourself in any way you see fit. Alternatively, you can use our custom posting solutions where we publish the content for you on various online platforms.
If the content contains multiple spelling/grammar errors or if it is not written as per initial instructions, we revise it for free. For other revisions, we charge a revision fee.
Usually we deliver content in MS Word or PDF format. We can also deliver it via Google Docs through shared Google Folders or in any other format of your choice.
Our charges depend on the scope of work, but we also have some standard rates. You can inquire about the charges for the required service by contacting us through our contact page.
Visit our contact page and fill the form. We will accordingly respond to you within 24-48 hours. You can also directly tell us your requirements through email or phone number on our website.
As we provide our services on a global basis, we accept all kinds of international payment modes including PayPal and Stripe. We try to provide maximum convenience for payment to our clients.
A professional content writing agency’s content writers craft tailor-made content for your business. It helps your brand reach a new level of visibility in search engines and gain more leads.
Specialists of an expert content writing service understand content writing intricacies, including audience and SEO research and implementation. They are skilled at writing high quality, insightful and audience-engaging content.
Our content marketing services serve a wide range of industries. These include IT, real estate, hair care and skin care industry, healthcare and pharmaceutical besides others.
Firstly, we understand your business’s needs and goals. Then we devise a content calendar as per your chosen time period. Accordingly, our content writers create bespoke and insightful content for you.
Email Marketing FAQ’s
A high-quality copy that can well inform recipients with the right voice is essential for a great email. It should be simple, highly personalized, readable, interactive and inspire recipients to act fast.
Email marketing involves a brand sending email messages to consumers to inform them about its products, special offers, etc. Brands use it for engaging consumers between purchases and converting leads to customers.
Email marketing is used for different reasons, including building enhanced brand awareness, introducing discounts and product offers, promoting events, driving sales, etc. Brands use various types of email marketing to accomplish these goals.
A welcome email lets a brand perform the first user communication after subscription. Promotional emails let brands showcase their products, events, etc. to their audience, while periodic newsletters update them about the latest brand happenings.
For improved email open rate, you need creative and eye catchy subject lines that entice users to open them. Humour, emojis, questions or a personalized feature can help to step up your subject lines.
Email sending frequency depends on your industry. While e-commerce stores can send sales-based emails daily, service-based businesses can send emails once per week to month. This approach helps you avoid overwhelming your audience.
By tracking your open, click-through, conversion and bounce rates, you can gauge your campaigns’ performance. An email marketing firm’s experts use the latest automation tools for preparing comprehensive email campaign performance reports.
Brands should constantly create and share content. But they can optionally create new content every time. They can repurpose the existing content into various forms to adapt it for a broader range of audiences.
Email segmentation divides your brand’s email list into smaller groups for sending them highly targeted emails. Every brand’s segmentation ways are different from other brands and align with their needs and marketing goals.
Email segmentation lets brands disseminate more personalized and relevant content to their customers, thus leading to less unsubscribes and increased open and click rates. List segmentation also lets users smoothly move down the marketing funnel.
The brands can start segmentation by making their current and new subscribers choose their email preferences. They can mail them regarding what kind of emails they want and how often they want to receive them.
Contact Us
Contact Us For Your
Business Needs
With Vcana Global, you are sure to get
- Delivery of Promises
- Unrivalled quality and excellence
- A devoted team to support your business aspirations
